Nextia Solutions

Discover if Nextia Solutions is Your Ideal Digital Marketing Partner

Welcome to Nextia Solutions: Your Potential Digital Marketing Ally


Are you searching for a digital marketing partner that aligns with your business goals and values? At Nextia Solutions, we understand the importance of finding the right fit.

That’s why we’ve compiled a list of 25 critical questions and our responses to help you gauge whether we’re the ideal match for your digital marketing journey. We invite you to explore our approach, values, and strategies to see if we resonate with your aspirations and challenges.

1. What is your experience in digital marketing?

In its two founding partners, Nextia Solutions has over 50 years of combined experience in delivering innovative digital marketing solutions. Our team is composed of seasoned professionals who are passionate about staying ahead of industry trends and driving success for our clients.

2. What services do you offer?

We offer a comprehensive suite of marketing services including SEO, PPC, social media management, content marketing, email marketing, and digital strategy development.  Our approach is holistic, ensuring that every aspect of your digital presence is optimized for success.

3. How do you measure success?

Success, for us, is measured by the tangible results we deliver for our clients. This could include increased website traffic, higher conversion rates, improved search engine rankings, and ultimately, a positive impact on your bottom line. We use industry analytics and advanced and reporting tools to track progress and make data-driven decisions.

4. What is your approach to SEO?

Our SEO strategy is centered around understanding your target audience and optimizing your content and website structure to meet their needs. We focus on building a strong foundation with on-page optimization, quality content, and authoritative backlinks, ensuring long-term success in search engine rankings.

For local SEO we have top of industry management, audit, and monitoring tools to be on top of customer experience.  For restaurants, hospitality, and other local services this becomes a complete game changer!

5. How do you handle PPC campaigns?

We manage PPC campaigns with a focus on maximizing ROI. Our team conducts thorough keyword research, creates compelling ad copy, and continuously optimizes bids and targeting to ensure your ads reach the right audience at the right time.

We work with Google Ads, Bing Ads, Meta Advertising platforms, LinkedIn, YouTube, Pinterest and TikTok, as well as Spotify and other digital advertising platforms.

We have savvy programmatic strategists that would design and manage big volume advertiser’s campaigns.

6. Can you provide examples of successful campaigns?

Absolutely! We are proud of our track record and would be happy to share case studies that highlight our successful campaigns across various industries. These examples will give you a clear understanding of our capabilities and the results we can achieve for your business.

But have no doubt, there’s no project that can be repeated or used as a template for the other, even in the same industry.  Context, niche, objectives, needs, desires, technology, and personal taste have a great impact on project outcomes, and your project will be as unique as your current needs.

7. What is your process for developing a digital marketing strategy?

Our process begins with a deep dive into your business objectives, target audience, and market landscape. We then craft a tailored strategy that aligns with your goals, and budget, and leverages the most effective channels and tactics to reach your audience.

8. How do you stay updated with digital marketing trends?

Our team is committed to continuous learning and professional development, being a native digital agency sin 1999 is our best card for you to trust in our permanent update capability.

We stay updated with the latest trends and best practices through industry conferences, webinars, and reputable publications. This ensures that we are always using the most current and effective strategies for our clients.

9. What is your pricing structure?

We offer transparent and flexible pricing options tailored to your specific needs and budget. Whether you’re looking for a comprehensive package or individual services, we’ll work with you to create a plan that delivers value and meets your marketing objectives.

10. How do you ensure transparency in your work?

Transparency is a core value at Nextia Solutions. We provide regular reports and updates on your campaign’s progress, and our team is always available to answer your questions and discuss your strategy. You’ll have full visibility into our efforts and the results we’re achieving for your business.

11. What is your approach to content marketing?

Our content marketing approach is centered around creating valuable, relevant, and consistent content that resonates with your audience and drives engagement. We focus on understanding your audience’s needs and interests and crafting content that positions your brand as an authority in your industry.

Content production can be handled by our team, co-produced with our customers or an external production specialist depending on the projects specifics.

12. How do you manage social media accounts?

We’ve partnered with Sprout Social, a leading and awarded social management tool that helps us connect to social accounts in the most safe and efficient way possible, with top industry reporting tools and a lot of gadgets only available for agency partners.

13. What is your experience with email marketing?

Our team has extensive experience in email marketing, from crafting compelling subject lines to designing engaging email content. We focus on segmentation, personalization, and automation to ensure that your emails reach the right people with the right message.

We send more then ¼ million emails every month with whitelisted IP addresses and domains. We are very strict to work on and above compliance of SPAM policies.

14. How do you handle reputation management?

Reputation management is a critical aspect of our services. We monitor your brand’s online presence, address negative feedback proactively and provide the first level of response, and amplify positive reviews and testimonials. Our goal is to protect and enhance your brand’s reputation in the digital space.

If reputation is the core of the service, we are partnered with a digital reputation agency that can both investigate, ask, and follow up on personal information deletion requests and help revendicate only information approved to be published.

15. What is your approach to analytics and reporting?

We use both industry and advanced analytics tools to track the performance of your campaigns and provide detailed reports that offer insights into your digital marketing efforts. Our reporting is transparent, and we use this data to continuously refine and optimize your strategy.

16. How do you ensure data security and privacy?

Data security and privacy are top priorities at Nextia Solutions. We adhere to industry data protection protocols and comply with all relevant regulations to ensure that your and your customers’ information is safe and secure.

17. What is your approach to mobile marketing?

We believe in a mobile first marketing strategy, this is a focus on optimizing your online presence for mobile users.  We ensure that your website is mobile-friendly, create mobile-specific ads, and leverage SMS and app-based marketing to reach your audience on their preferred devices.

Nevertheless, a mobile marketing strategy might not be our recommendation for all projects; there are specific industries and audiences that will rather have a desktop experience.

18. How do you handle e-commerce marketing?

For e-commerce marketing, we focus on driving traffic to your online store, optimizing your product pages for conversions, and implementing retargeting strategies to bring back potential customers. Our goal is to increase your online sales and maximize your return on investment.

Every e-commerce project is also to be considered on a one-on-one basis, since the variety of platforms, integrations, payment gateways, etc., are immense.

19. What is your approach to conversion rate optimization (CRO)?

Our CRO approach involves continuous testing and analysis of your website, landing pages, and advertising. We can use A/B testing, heatmaps, and/or user feedback to identify areas for improvement and implement changes that increase your conversion rates.

20. How do you handle digital advertising?

We’ve talked about this in point 5 (about PPC), but we handle digital advertising by developing targeted ad campaigns across platforms: as we said Google Ads, Facebook, Instagram, LinkedIn, but there are much more digital channels available. Our focus is on creating engaging ads that resonate with your audience and drive results.

21. What is your approach to influencer marketing?

Our influencer marketing strategy involves identifying and partnering with influencers who align with your brand values and have a strong connection with your target audience. We work with influencers to create authentic content that promotes your products or services, either it’s international, local, or super-niched.

22. How do you ensure brand consistency across digital channels?

We ensure brand consistency by developing a cohesive brand identity and messaging strategy that is applied across all digital channels. This includes your website, social media profiles, email campaigns, and digital ads.

23. What is your experience with international marketing?

Nextia Solutions has extensive experience in international marketing. We understand the nuances of different markets and can tailor your digital marketing strategy to effectively reach and engage audiences across borders, we currently service clients in Canada, United States and Mexico, but we’ve worked successfully with customers in all Latin America and Spain.

24. How do you handle crisis management in digital marketing?

In the event of a crisis, we act swiftly to help you manage your online reputation, communicate transparently with your audience, and mitigate any negative impact on your brand. Our team becomes part of your crisis management team to be prepared to handle unexpected challenges and protect your brand’s integrity.

25. What sets your agency apart from others?

What sets Nextia Solutions apart is our commitment to delivering personalized, results-driven digital marketing solutions. Our team’s expertise, innovative approach, and dedication to our clients’ success make us the ideal partner for businesses looking to thrive in the digital landscape.

Delving Deeper: Additional Insights for Informed Decision-Making

Beyond the initial 25 questions, we’ve provided additional insights into our practices regarding contracts, team expertise, communication, and more. These nuances are crucial for a transparent and fruitful partnership. We believe in setting realistic expectations and adapting to the ever-evolving digital landscape, all while maintaining clear and efficient communication with you, our valued client.

Contract and Terms

At Nextia Solutions, we believe in transparency and clarity from the outset. We understand that results come from a well-thought-out plan and meticulous execution, not magic. That’s why we prefer medium-term contracts, with a minimum duration of 6 months to set realistic expectations, and ideally, 12 months for optimal results. Our services are structured around monthly retainers, ensuring a consistent and focused approach to achieving your digital marketing goals.

Team Expertise and Qualifications

Our team at Nextia Solutions boasts over half a century of combined experience in digital marketing. We have a diverse range of expertise across various industries, including real estate, finance, automotive, health services, B2B services, industrial solutions, retail, restaurant, hospitality services, and large media conglomerates. Our team’s qualifications reflect our commitment to staying at the forefront of digital marketing trends and techniques, ensuring we deliver effective and innovative solutions for your campaigns. We are partners with awesome state-of-the-art software platforms that help us be effective and efficient in delivering quality services.

Communication Channels and Response Time

Effective communication is the cornerstone of our success at Nextia Solutions. We prioritize clear and timely communication with our clients, ensuring that you are always informed and involved in the decision-making process. Our preferred communication channels are tailored to your convenience, and we commit to responding promptly to your inquiries and concerns. This approach allows us to maintain a fluid and efficient collaboration, while you can focus on your core business activities.

Flexibility and Adaptability

The digital marketing landscape is ever-evolving, and at Nextia Solutions, we embrace this dynamism. Our strategies are designed to work but are always flexible and adaptable, allowing us to respond swiftly to changes in the market, technologies, or budgets and adjust our tactics to optimize results. This agility ensures that your campaigns remain effective and relevant, maximizing your return on investment.

Client Retention Rate

Nextia Solutions is a relatively new company, but the partners have been working for about 25 years together, and we take pride in our high client retention rate. This is a testament to our ability to deliver consistent, successful outcomes and maintain long-term client satisfaction. Our commitment to building lasting relationships is reflected in our approach to every project, ensuring that we not only meet but exceed your expectations.

Request for Proposal or Full Marketing Plan

We encourage you to request a proposal or plan from Nextia Solutions by filling out our brief questionnaire (please fill a form with your request or ask for a brief template). This will give us alignment with your objectives and give you a comprehensive overview of our approach, creativity, and strategy tailored to your business, market, and objectives.

Our first proposal aims to be very simple; we will present a list of services and a general budget. Once the general budget is realistically viable, whichever it is, we will provide detailed insights into our understanding of your needs and our ability to deliver effective digital marketing solutions that align with your goals, but also with the budget.

If you have a clear understanding of your needs or find it a little bit exhausting to fill a brief, we also provide some full marketing packages, that are fit based on 25 years of experience of providing digital marketing services and are a great place to start. Click here to subscribe.

Is it better to choose local?

While the global economy offers vast opportunities for collaboration, we understand the importance of local expertise and familiarity with regional legal frameworks. Nextia Solutions is based in the United States, but part of the team and production is based in México.

This combination helps us have a deep understanding of the local market dynamics and legal considerations but also reduces some of our costs and allows us to provide great prices. By choosing us as your digital marketing partner, you can benefit from our local expertise, communication, and accountability, with competitive pricing while avoiding the complexities of international communication, laws, labor days, and hours, and it must be said, avoiding fraud.

This also helps us provide both bilingual and bicultural services in North America, including the United States, Canada, and Mexico.

Your Next Step: Embrace a Future of Digital Excellence

If, after exploring our perspectives, you feel a sense of alignment and trust in our approach, we would be thrilled to hear from you.

At Nextia Solutions, we are committed to being more than just a service provider; we aspire to be your trusted digital marketing ally, dedicated to achieving your objectives and driving your business success.

Reach out to us today, and let’s embark on a journey of digital transformation that is tailored to your unique needs and goals.